LAUNCHPAD PROGRAMME IN AI-INTEGRATED DIGITAL MARKETING

MONTH 1 — Foundations & Web Presence (Modules 1-4): Digital Marketing Fundamentals (ecosystem, marketing funnels, customer journey, branding & online positioning, SERP, competitor & market research); Website Planning & Development (domain & hosting, CMS, WordPress site creation, conversion-focused landing pages, UX/UI basics); SEO Core (on-page, off-page, technical, local SEO / GMB — SEMrush, Ahrefs, GSC, GA); Advanced SEO (AEO, GEO, voice search, featured snippets & zero-click, AI search algorithms). Project: First SEO audit on a live website.

MONTH 2 — Paid Media & Social (Modules 5-8): Search Engine Marketing — Google Ads (setup & strategy, keyword bidding & budgeting, ad copy & extensions, conversion tracking); Organic Social Media (strategy, content calendar, Instagram / Facebook / LinkedIn, influencer basics); Paid Social Ads — Meta Ads Manager (targeting & retargeting, funnel strategy, A/B testing & scaling); Google My Business & Local Marketing (profile optimisation, local ranking, reviews, Google Maps SEO). Lab: Live Google Ads campaign with test budget.

MONTH 3 — Content, AI Tools & Analytics (Modules 9-16): Content Marketing & Copywriting; Video Production & Editing (Reels & YouTube, YouTube SEO); Design Tools (Canva, Adobe Photoshop); AI Tools (Claude AI, ChatGPT, Jasper, Surfer SEO, Midjourney, Runway ML, Synthesia, Notion AI); Email Marketing & Automation (Mailchimp, HubSpot); Analytics & Tracking (GA4); E-commerce Marketing (Shopify); Freelancing & Agency Skills. Capstone: Full social media campaign portfolio piece.

MONTH 4 — Internship (Weeks 13-16): SEO + content execution, live Google & Meta Ads campaigns, GA4 dashboard, monthly performance report & portfolio case study deck.